We always begin the discovery process with a Google Ads Audit for all potential clients with an existing Google Ads account. In many cases we will do the Audit after our initial discovery call for a flat fee BEFORE we take you on as a client. Our findings typically pay for themselves many times over whether we work together or not as long as our advice from the audit is followed. We also do this for several other reasons.

1) We can see what needs to be done in the account and determine if we are the best agency to do it. If it’s something we don’t feel confident we can handle, we’ll let you know upfront before any additional money exchanges hands.

2) It helps us give fair and accurate cost estimates before you sign an agreement. No one likes “surprise fees”. In most cases, there are no extra fees for work needed outside of our normal fee structure, but if the audit reveals issues outside of the normal scope of work (like problems with conversion tracking or website issues) the costs can be addressed early on.

3) You’ll understand our plan to optimize your campaigns and the timeline involved. It also helps you see that we know what we’re talking about. We want clients to understand the strategy and time it will take to execute so we are all on the same page. It’s a more transparent approach for everyone and helps us set expectations with clients early on.